Building Credibility
Building credibility is one of the most important ‘needs’ for an art business because people only buy from who they trust. There are 5 factions for how people choose who they buy from:
Who they have already brought from and who they know
Referrals from their trusted network (ie friends and family)
Referrals from forums and community pages online
Contacting recognised brands
Cold searches on google/adverts on socials
If you are starting up and not already a salient name, credibility becomes your lifeline.
How do we do that?
traditional cv
A photo/video of YOU
Portfolio of works
YOUR STORY
An optimised website
Rhythmic acquisitions of testimonials and reviews
Social Media presence
Showcasing your awards and exhibitions
Collaborations
Memberships to professional associations and galleries
These may seem simple and obvious, but where most people slip up is in the IMPLEMENTATION OF IT. Once it’s implemented, keep tweaking regularly to maximise its potential.
If you have any questions please get in touch with us! We are always happy to helps
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